Here's a list of products that reflect the same design philosophies we try to incorporate into our products: simplicity, value, performance, and substance over style. Each one represents an ideal solution, in our experience.

YASHICA T4 SUPER 35MM CAMERA: For around $200, you get a Zeiss lens of outstanding quality, good metering and focus, and a trick viewfinder that lets you get really creative. This camera smokes many much more expensive 35MM cameras.

CAMBRIDGE SOUNDWORKS "PC WORKS" SPEAKERS: For less than $50, you can have hifi sound better than most home systems. Just hook up a CD or MP3 player, and you can have portable sound that embarrasses the big spending crowd. We will be offering a custom-designed carrying case in the future.

Cepcotool's BoWRENCH: Simply ingenious! An indispensable tool for anyone installing decking, siding, or other twisted or warped lumber, who doesn't also have a framing crew around to lend a hand! One of the most useful devices ever invented, at around $60 retail.

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